taobao.com, China's most popular online retail platform, currently has nearly 500 million registered users,

 more than 60 million daily regular visitors, and the number of online products has exceeded 800 million 

per day, with an average of 48,000 products sold every minute. By the end of 2011, the peak daily

 transaction volume of Taobao reached 4.38 billion yuan, creating 2.708 million direct and full 

employment opportunities. With the expansion of Taobao's scale and the increase in the number of users, 

Taobao has also changed from a single C2C network bazaar to a comprehensive retail circle including C2C,

 group buying, distribution, auction and other e-commerce models. At present, it has become one of the 

world's e-commerce trading platforms.

Taobao.com is committed to promoting the popularity of "genuine, inexpensive, customized" online goods,

 helping more consumers to enjoy massive and rich online goods and obtain a higher quality of life;

 By providing basic services such as online sales platform, we can help more enterprises to explore

 markets, establish brands, and achieve industrial upgrading. We will help more people with dreams

 to start their own businesses and find jobs through the Internet. Under the new commercial civilization,

 Taobao is on the way to create 10 million jobs, the next goal.

Taobao.com is not only a popular online retail platform in China, but also a Chinese consumer 

communication community and a global hub for creative goods. Taobao.com has changed the 

traditional mode of production to a large extent, but also changed the way people live and consume. 

Not being a sucker, advocating fashion and personality, open and good at communication and rational 

thinking have become important characteristics of the "Tao generation" rising on Taobao. Taobao

 diversified consumption experience, let the Amoy generation enjoy it: group design, play customization,

 catch the fashion, love tradition.

The nine-year-old Taobao, from the naive and ignorant when "babbling" to the energetic trend of "young 

teenagers", uses a special temperament to influence and change the popular attitude and fashion trend 

of consumers and businesses on Taobao. From Amoy cheap, Amoy convenient to Amoy personality, the

 temperament of the trend affects the behavior of the trend, the platform of the trend reveals the trend 

of the trend - the era of Amoy trend led by Taobao has come.